Maintaining customer ownership: Harnessing unified communications & Netaxis Fusion in personnel shifts

Find out how Netaxis supports operators which help enterprises maintain customer ownership – a vital component of business strategy.
Featured Image - Article by Gian Luigi Francese at Netaxis Solutions website

Customer ownership at enterprises

Customer ownership, a critical concept for enterprise customers dealing with extensive customer data and transactions, is the ability to manage and control the customer lifecycle. This sense of ownership can face a significant challenge when an employee integral to customer relations leaves the company, potentially disrupting customer engagement and risking the loss of critical customer knowledge. 

How operators support enterprises

This is where telecom operators, particularly those offering unified communication services, can play a key role, with telephone numbers (fixed and mobile) serving as crucial tools in maintaining customer ownership continuity.

Fixed and mobile telephone numbers are the backbone of customer communication. Despite advances in digital communication, telephone services remain integral to business communication. They provide a direct, personal line of contact to the customer, fostering robust relationships. With the departure of an employee, maintaining these lines of communication becomes critical to ensure that customer relations do not suffer.

Telecom operators offering unified communication services can ensure that businesses have an integrated platform for all their communication needs, including fixed and mobile telephony. These services allow for seamless customer engagement continuity, even amidst staff changes. By effectively routing calls to available personnel or new hires, telecom operators can help businesses maintain their customer relationships and reduce disruption.

Further, telecom operators can integrate telephone services with advanced analytical tools, which can document and analyse customer interactions across all communication channels, including phone calls. This can transform data from fixed and mobile telephony into valuable customer insights, helping businesses to understand customer behaviours and preferences. It aids in preserving customer knowledge within the organisation, thereby ensuring customer ownership remains intact despite personnel changes.

Finally, the telephone number serves as a key identifier in the customer journey. By tracking customer interactions on specific telephone numbers, telecom operators can help businesses manage customer lifecycles, ensuring a smooth transition when dealing with employee turnover.

How Netaxis supports telecoms operators?

Telecoms operators need to provide the service in an efficient way. Here’s where Netaxis, a leading player in the telecom solutions field, comes into the picture with Netaxis Fusion. Netaxis Fusion offers a host of innovative services that support telecom operators in an automated way, enhancing their ability to maintain customer ownership for their enterprise customers.

Netaxis Fusion’s advanced suite of API-driven telecom solutions can effectively automate the process of managing customer communications. By integrating unified communication solutions with the existing systems of telecom operators, Fusion seamlessly enables UC and voice services from departing employees to available personnel or new hires. This ensures a smooth transition, minimising the risk of customer relationship disruption.

Moreover, Netaxis Fusion can aid in the utilisation of fixed and mobile telephone numbers as crucial tools for customer ownership. Their solutions can automatically analyse the data from telephone interactions, providing invaluable insights into customer behaviour and preferences. This level of automation not only aids in preserving customer knowledge within the enterprise but also empowers telecom operators to deliver personalised, customer-centric services.

Additionally, Netaxis Fusion’s automation can streamline the customer lifecycle management process. By using automated workflows, it can track customer interactions on specific telephone numbers, providing a clear, comprehensive view of the customer journey. This enables telecom operators to better manage customer lifecycles, ensuring continuity in customer ownership, even amidst personnel changes.


Customer ownership is a vital component of business strategy, but it can be put at risk when an employee departs the enterprise. Telecom operators offering unified communication services, with an emphasis on maintaining fixed and mobile telephone lines, can act as crucial supports during this transition. Through consistent communication services, advanced analytical tools, and reliable customer support, they can help businesses maintain and even enhance customer ownership, ensuring smooth customer interaction and knowledge preservation in the face of challenging personnel changes.

Netaxis Fusion can significantly bolster the efforts of telecom operators in maintaining customer ownership for their enterprise customers. By providing automated, API-driven solutions, Fusion can help telecom operators seamlessly manage customer communications, utilise telephone number data, and track customer lifecycles, all of which are essential to maintaining customer ownership in times of personnel changes.

Contact us

Get in touch with our team and we’ll get you up and running quickly with minimal commitment and no stress.

More To Explore

Want to enhance your UC proposition?

Our teams can recommend the best-of-breed technology to complement your network and Netaxis services perfectly.